I would assume most people are familiar with the words "efficient" and "effective" and the difference between the two. Just to recap, roughly:
“effectiveness” - doing the right things, priorities management, context-focused, about ends
“efficiency” - doing things right, time management, content-focused, about means
While it appears that they have distinct meanings I would like to explore the interplay between the two and the potential synergies.
They both share their origin in the Latin word "efficere" which means "accomplish". And what is required in order to "accomplish"? Yes, you are right - "effort".
Here is the beautiful thing, though, both effectiveness and efficiency simultaneously require and spare effort. To be effective some effort is required initially to prioritise and decide what to do and not to do. As a result you only "spend" effort on what is essential and "save" effort by eliminating the non-essential.
Once the "essential" is identified, then some effort is "spent" on accomplishing this, but because it is done efficiently it is achieved in an effort "saving" way. As a result you have more "spare" effort to be effective and "accomplish" more or just dedicate some time to non-doing and simply being.
The important takeaway is that effectiveness and efficiency go hand in hand and reinforce each other. Effectiveness is strengthened by efficient execution, and efficient execution improves overall effectiveness.
Which bring us to the ultimate resolution epitomized by "effectitiency" - freely and seamlessly switching between and integrating efficiency and effectiveness into an effortless effort directed at accomplishing.
Effecticiency is an integrated way of doing where effort is intelligently invested in the continuous conversion of means to ends and vice versa.
By realising the unity of sameness and difference between efficiency and effectiveness we can embrace "effecticiency". Getting to know "effecticiency" is realising that:
... doing the right thing IS doing each thing right ...
... managing our priorities IS managing our time ...
... content and context depend on each other ...
... ends become means and means become ends continuously ...
Do not settle for effectiveness or efficiency … transcend them both to reach effecticiency.
Martin Stefanov Petkov